
¿Qué es la Curva de Adopción de las Innovaciones y cómo usarla en comunicación?
La Curva de Adopción de las Innovaciones, introducida por Everett Rogers en 1962, muestra cómo diferentes grupos de personas adoptan una nueva idea (o tecnología)

La Curva de Adopción de las Innovaciones, introducida por Everett Rogers en 1962, muestra cómo diferentes grupos de personas adoptan una nueva idea (o tecnología)
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